Providing the infrastructure for future success.

Following the separation of Singaporean utilities company Jemena, ZINFRA was established as a service provider and asset management service. As a newly established Australian infrastructure service provider, ZINFRA needed a unique brand mark that would set them apart.

WhiteRhino created a multidimensional brand mark based on a colour scheme designed to represent the service areas of gas, power, water and telco. The ‘Z’ logo provided the perfect graphic element to roll out either vertically or horizontally across a range of collateral including, print, online and physical elements like uniforms. Powerful web design provided a comprehensive platform for communicating ZINFRA’s service in the digital space and giving them an online profile to rival their competitors.