No longer tied to tradition.

Inspired by the cobble stone laneways of Italy, two creatively focused and entrepreneurial Melbournians wanted to create an Australian tie brand, market niched towards the young player.

Create a brand mark and identity that embodies the essence of the target market – ambitious and ready to take on the world. Design at its purest. A simple conceptual drawing of a tie and collar evolved into a very symbolic ‘bull’. A fabulous connection of business and industry, with the additional linkage to financial markets. Confident and strong with a touch of flamboyancy.

From its early online beginnings through to exquisite box packaging, then further rollout work into collateral, signage and display has seen the TiedUp name now populating key retail centres throughout Victoria with many more in the pipeline.