Head Office Melbourne
WhiteRhino Creative PL
Level 1, 28 Cubitt St , Richmond Vic Australia 3121
T: +61 3 9428 8896
F: +61 3 9428 8897
SYC is a not-for-profit organisation centred on employment, training and youth services. With a core purpose to positively affect the lives of people in need, SYC has helped more than 61,000 people in the areas of Home, Wellbeing, Learning and Working during 2016.
Inspiring employees with a bold new strategic plan.
WhiteRhino previously developed SYC’s Strategic Plan in 2013 – but a lot can change in 5 years and version 2.0 had to communicate a new set of strategic directions, goals and objectives for this forward thinking organisation. Research showed SYC employees were very proud and passionate people, possessing an overwhelming commitment to helping people. WhiteRhino was tasked with creating overarching visual messaging to support the binding proposition to show employees where SYC was heading. Imagery and communications were developed that transcended all job descriptions, skills and departments – inspiring all staff to continue to Show Their Colours.
Refreshing the look of along standing service provider with a youthful new exuberance.
Boasting one of the world’s best and most appropriate use of an acronym – HYPA – which stands for ‘Helping Young People Achieve’, required their brand and positioning to be updated and specifically diverted away from the graffiti-style treatments that NFP youth services tend to use.
HYPA needed a more corporate-friendly approach to attract and raise funds for a number of South Australian focused initiatives. This was key in the strategy, which needed to show the positive benefit of corporate contribution to SYC – both culturally and financially.
To do this, an upbeat and positive visual strategy was developed and rolled out across the organisations identity and collateral to great success.
HYPA (Helping Young People Achieve) is a division of SYC, a not-for-profit youth services organisation. HYPA wanted to raise their profile and gain awareness around fundraising initiatives and the services they offer.
We created the #TwoFeet campaign, which was tied into events such as the Adelaide City-Bay Run and Silly Shoe Day with a nod to the #feetselfie trend on social media. The idea was rolled out not only across social media, but also print collateral and digital platforms – and it was even used as a theme to their annual quiz night. The quiz night raised $45,000 and over 70 people joined #TeamHYPA in the City-BayHide Project Description