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Somercare

Campaign, Collateral & Website

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$30M new premium aged care resort facility sells out in 5 months.

Somercare is a premium aged care resort on the Mornington Peninsula. In early 2015, Somercare expanded with a $30 million new development and extension to the facility, with 30 new state-of-the-art rooms and additional kitchen, restaurant and recreation facilities to cater for the increase in permanent clients.

In tight collaboration with the owners of Somercare, we created an advertising and communications strategy to fill these 30 new rooms using a very efficient budget – the strategy was significantly different from the big players with deep pockets in this marketplace. With a price averaging $550,000 a room, married with complex governmental rules, allowances and pension offsets etc, we set an initial goal to achieve this within a 12–18 month timeframe.

An integrated campaign showcasing the new facility across out of home, digital, press and locally activated campaigns, created a big win for Somercare – and all 30 rooms were sold within 6 months – with a waiting list.

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Creative

Creative

Campaign Creative
ATL & BTL Advertising
Brand Advertising
Marketing Strategy
Communications
Ideas & Innovation
Social Media Strategy

 

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Branding & Design

Branding & Design

Logos & Corporate Identity
Branding Rollout Programmes
Naming & Styleguides
Print Communications
Annual Reports & Corporate Literature
Sales & Product Collateral
Branded Environment

 

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Digital

Digital

Website Design & Development
User Experience & UI Design
Digital & Email Marketing
Mobile & App Development
Web Applications
SEO, SEM & PPC
Social Media

 

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