Strengthening resources at the coalface.

Sedgman Limited is a leading provider of mineral processing and associated infrastructure solutions to the global resources industry. Specialising in the design, construction and operation of coal handling and preparation plants, Sedgman is recognised internationally for its mineral processing and materials handling technologies. Sedgman engaged WhiteRhino to produce their annual report.

Sedgman Limited needed a sophisticated new look for their prime piece of collateral, a 120 page annual report. Incorporating a large amount of highly detailed financial data, the report had to be produced with an awareness of the legal sensitivities involved. Working within the guidelines and restrictions of reproducing high volumes of data, WhiteRhino faced the challenge of designing a sleek, modern report that both embodied the brand and complied with the requirements.

Using evocative imagery, bold graphic type treatments and ‘on-brand’ visual cues, this communication piece was the first piece of collateral that embodied the re-energised brand values to show a global market that despite the recent financial crisis Sedgman has remained strong, continuing to grow year after year.

Digging up a dynamic new angle for an industry heavyweight with a personalised new design.