Head Office Melbourne
WhiteRhino Creative PL
Level 1, 28 Cubitt St , Richmond Vic Australia 3121
T: +61 3 9428 8896
F: +61 3 9428 8897
Belonging to international hotel chain InterContinental Hotel Group (IHG), InterContinental Sanctuary Cove Resort is one of Queensland’s premiere hotels.
As the first InterContinental Resort to land in Australia, InterContinental Sanctuary Cove Resort reflects the grand, graceful architecture of a classic Queensland estate, nestled within the beautiful surrounds of Sanctuary Cove. Boasting an elegant and sophisticated design, the recently refurbished Great House welcomes you with a dramatic stained glass window and grand staircase into the Resort. Down the Fountain Terrace stairs and surrounded by the Resort’s 4.2 hectares of lush landscaping, a show-stopping beach lagoon stretches out before you.
Tied to IHG’s international brand page, InterContinental Sanctuary Cove Resort did not have an individual identity in the digital space and a flexible platform to improve page ranking and increase sales. They also needed the ability to create and manage specific content on a local level to help them communicate and engage with their customer base with targeted and relevant communications.
WhiteRhino was engaged to design and develop a micro site, reflecting the specifications of the global brand but with a distinctly local look and feel that would reflect the individual hotel and appeal to its customers. Complete with an easily accessible CMS, the site was easy to access and update ensuring content stayed relevant. A unique blog design provided a platform for the generation of ongoing communications and content for outbound communications across social media and eDM.
Significant increase in audience engagement through targeted communications and savvy design.Hide Project Description