Portfolio

Sport Australia Hall of Fame

Website

Show Project Description

Inspiring the next generation of a sports-passionate country.

The Sport Australia Hall of Fame has grown into a unique entity, representing all the Legends of Australian sport. In December 1985, 120 inaugural members were inducted into the Hall of Fame, including Sir Donald Bradman and Dawn Fraser. As of July 2016, 541 Australians have been inducted into the Hall as members.

With the Prime Minister as the Patron in Chief, the Hall of Fame membership comprises an illustrious group of Australia’s most respected and celebrated champions.

With over 500 recognised members’ records online, the SAHOF website plays a vital role in educating and communicating to its extensive and diverse range of audiences. A clumsy administration system needed to be bought into the new era and assist with providing up-to-date presentation of information.

In support of a recent brand identity relaunch, WhiteRhino designed and developed a comprehensive new CMS system. A full Flash-based RhinoCMS system was implemented, allowing for maximum content control by SAHOF. With the added bonus of drawing upon vast archives of breath-taking sports imagery steeped in history and folklore, the charismatic and emotive site aimed to inspire the next generation to follow in the footsteps of our current Hall of Fame inductees.

Subsequently, the National Sports Museum at the MCG replicated WhiteRhino’s total design architecture to re-engineer their promotional strategy.

‘WhiteRhino’s inspired design and development of the SAHOF website is a great and celebrated achievement’ – John Bertrand, Chairman.

Hide Project Description

Creative

Creative

Campaign Creative
ATL & BTL Advertising
Brand Advertising
Marketing Strategy
Communications
Ideas & Innovation
Social Media Strategy

 

View Work

Branding & Design

Branding & Design

Logos & Corporate Identity
Branding Rollout Programmes
Naming & Styleguides
Print Communications
Annual Reports & Corporate Literature
Sales & Product Collateral
Branded Environment

 

View Work

Digital

Digital

Website Design & Development
User Experience & UI Design
Digital & Email Marketing
Mobile & App Development
Web Applications
SEO, SEM & PPC
Social Media

 

View Work
Looking to revitalise your brand
or embarking on a new business idea?
The team at WhiteRhino can help.

Call now on 9428 8896.