Portfolio

Meca Racking

Branding, Marketing & Collateral

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Sales continue to rack up after consolidating an industry leader.

MECA Racking has been associated with the hardware and building industry for over 40 years, and is Australia’s leading provider of specialised large-scale spacesaving racking systems. Their products include cantilever and pallet racking setups, customised to suit each individual warehouse.

MECA’s focus is on providing quality, efficient, custom-built systems, and a range of services that ensure the ongoing safety and longevity of their products. Although MECA has a long history of success in the industry, they had never undertaken a comprehensive and integrated approach to their marketing initiatives.

For their new push, MECA needed to consolidate their brand and collateral to further reinforce their position as an industry leader. Extending across the whole suite of sales and promotional collateral, the aim was to differentiate and to emphasise the MECA advantage.

MECA now have a cohesive and memorable brand style – along with a unified and consolidated collection of collateral – that truly differentiates them from others. Their advertising material is instantly recognisable in industry publications, and has even been described as ‘hot’ – a first for the racking industry!

MECA are also enjoying a greater brand awareness, reporting that their advertising has generated huge new interest in their products and services.

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Creative

Creative

Campaign Creative
ATL & BTL Advertising
Brand Advertising
Marketing Strategy
Communications
Ideas & Innovation
Social Media Strategy

 

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Branding & Design

Branding & Design

Logos & Corporate Identity
Branding Rollout Programmes
Naming & Styleguides
Print Communications
Annual Reports & Corporate Literature
Sales & Product Collateral
Branded Environment

 

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Digital

Digital

Website Design & Development
User Experience & UI Design
Digital & Email Marketing
Mobile & App Development
Web Applications
SEO, SEM & PPC
Social Media

 

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