Head Office Melbourne
WhiteRhino Creative PL
Level 1, 28 Cubitt St , Richmond Vic Australia 3121
T: +61 3 9428 8896
F: +61 3 9428 8897
MECA Racking has been associated with the hardware and building industry for over 40 years, and is Australia’s leading provider of specialised large-scale spacesaving racking systems. Their products include cantilever and pallet racking setups, customised to suit each individual warehouse.
MECA’s focus is on providing quality, efficient, custom-built systems, and a range of services that ensure the ongoing safety and longevity of their products. Although MECA has a long history of success in the industry, they had never undertaken a comprehensive and integrated approach to their marketing initiatives.
For their new push, MECA needed to consolidate their brand and collateral to further reinforce their position as an industry leader. Extending across the whole suite of sales and promotional collateral, the aim was to differentiate and to emphasise the MECA advantage.
MECA now have a cohesive and memorable brand style – along with a unified and consolidated collection of collateral – that truly differentiates them from others. Their advertising material is instantly recognisable in industry publications, and has even been described as ‘hot’ – a first for the racking industry!
MECA are also enjoying a greater brand awareness, reporting that their advertising has generated huge new interest in their products and services.Hide Project Description