Helping a leopard to find its spots.

Background Leopard Systems is a rapidly expanding transport and logistics company specialising in software for handheld devices. They are unique in the industry, providing support and services in all aspects of business mobility.

Already well established in a highly competitive industry, they needed to refresh their brand to consolidate their standing as a major player and ensure a cohesive look and feel was being delivered across all elements of their brand identity. Challenge WhiteRhino was engaged for a brand refresh and comprehensive rollout to reinvigorate Leopard Systems’ image and help cement their place in the industry as a premiere service provider.

WhiteRhino’s challenge was to unite the somewhat disparate pre-existing elements of the identity in a sleek new design that truly reflected who Leopard Systems are.

As a pivotal part of the redesign the new image of the leopard was introduced. Incorporated into the brand colour scheme, it then formed the visual foundation of Leopard System’s identity. This was then carried over to their full range of collateral, effectively giving an old name a new face. The new design tied in elements of Leopard Systems’ existing imagery with a polished new finish, creating unity not only across the brand but among the employees.

Leopard Systems’ sleek new look united the company under one brand, affording them a crucial edge on the competition.