Rewiring of family business, sets up platform for next 40 years.

Kerfoot is a leading Tier 2 electrical contracting business with over 40 years of experience in the industry. As a family business proud of its heritage, their outdated identity and use of the ‘electrics’, no longer reflected the proposition, growth and innovation embedded into the company. When Kerfoot moved to bigger and better premises, they used the opportunity to rebrand the organisation in line with these objectives..

“Strength. Growth. History.” was the foundation tagline developed for our rebranding campaign, that along with the iconic ‘K’ brandmark and subsequent identity rollout, set the scene for the next exciting era for the Kerfoot family empire.