Collateral rollout for an event watched by 23% of the world’s population.

The Cricket World Cup is one of the largest sporting events in the world and is hosted every 4 years by an alternative competing nation – 2015 was the year, Australia and New Zealand combined forces to be the co-host cities for this historic event.

WhiteRhino, with its culturally embedded passion for sport, were fortunate to win the enviable task of rolling out the comprehensive suite of event collateral items across multiple sites and nations. For over 18 months, we worked closely with Cricket Australia and Cricket New Zealand, on this large body of work, to very tight timeframes and embracing an approval process that circumnavigated the globe.

HOWZAT!