Polishing an industry leader with new pearly whites.

Discarding the outdated look they inherited with the name, TDSA came to WhiteRhino ready for a complete rebrand that would embody the directors’ ambitious growth trajectory and passion for success. Collectively we created an overarching strategy and robust platform for the TDSA brand to be positioned as Australia’s premier dental laboratory.

A ‘futuristic landing hub’ as the ultimate destination for dental innovation was the inspiration for the new brand mark and value proposition.

The futuristic approach was comprehensively rolled out into all touch points – advertising and marketing initiatives, interiors, display, brand identity, print and digital platforms. Dramatic use of black and gold combined with exotic print treatments formed the basis for the luxe new look which further reinforced the high end and premium positioning of the brand.