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Continence Foundation

Leakface Creative Campaign

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Making uncomfortable comfortable again.

The Continence Foundation of Australia is the national peak body to promoting bladder and bowel health and reducing the stigma of incontinence. We worked with them to create a humorous campaign, “When #laughface becomes #leakface,” to promote awareness with a fresh, fun approach.

The successful campaign, which included videos, social media, and digital ads, launched in June 2016.

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