Head Office Melbourne
WhiteRhino Creative PL
Level 1, 28 Cubitt St , Richmond Vic Australia 3121
T: +61 3 9428 8896
F: +61 3 9428 8897
Competing in a rapidly growing marketplace place, Cherry came to WhiteRhino to help revitalise its somewhat haphazard approach to branding and create a more engaging value proposition.
After an immersive process, we chose to highlight Cherry’s 100% Australian heritage, its ever-evolving sustainable product offering and its somewhat disruptive and unique name as key attributes of our strategy. The brand received a comprehensive overhaul across all touch points ranging from initial messaging, sales/product catalogues through to templates and internal documents and the website – all ensuring a consistent identity and supporting statements is employed across all the communications.
And with aggressive growth plans and figures well underway, Cherry’s dynamic product offering is ripe for the taking.
“Without a compelling brand, you can’t promote and tell you story.. and now our reputation is improving everyday’ – Erik Zimmerman – CHERRY CEOHide Project Description