More reasons to choose Cherry.

Competing in a rapidly growing marketplace place, Cherry came to WhiteRhino to help revitalise its somewhat haphazard approach to branding and create a more engaging value proposition.

After an immersive process, we chose to highlight Cherry’s 100% Australian heritage, its ever-evolving sustainable product offering and its somewhat disruptive and unique name as key attributes of our strategy. The brand received a comprehensive overhaul across all touch points ranging from initial messaging, sales/product catalogues through to templates and internal documents and the website – all ensuring a consistent identity and supporting statements is employed across all the communications.

And with aggressive growth plans and figures well underway, Cherry’s dynamic product offering is ripe for the taking.

“Without a compelling brand, you can’t promote and tell you story.. and now our reputation is improving everyday’ – Erik Zimmerman – CHERRY CEO