Challenge Foundation

‘Diamonds Best Friend’ Campaign

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Diamonds are a girl’s best friend.

The Challenge Foundation’s ‘Diamonds Are a Girl’s Best Friend’ Gala Dinner is one of the most highly-anticipated events of the year within their community, with approximately 1,500 women in attendance per year. The Challenge Foundation is a not-for-profit organization that provides support for children and families living with cancer.

We were honoured to work with them to design the look of their 2016 gala, with a ‘Viva Las Vegas’ theme and a bright, glamorous aesthetic. From invitations and projection screens to tickets and programs, each aspect of the event was created with an attention to detail and design. Tickets for this year’s event sold out in under 10 minutes, and raised funds to benefit the Challenge Foundation.

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