New community focused facility gets inspiration from rich local heritage.

Barwarre Gardens is a coastal retirement village outside Geelong in regional Victoria that takes inspiration in its name from indigenous factors. As a brand new development, they had a need for an entire suite of branding and marketing services.

The initial brandmark and strategy was developed to assist with pre sales strategy and became an integral part in shaping the village’s overall brand positioning and reception from the very beginning.

WhiteRhino then rolled out a comprehensive suite of collateral including identity elements, sales and marketing support, press campaigns, environmental graphics and website. – all tools to get the presales flowing in an area desperate for this kind of facility. The website additionally provided a platform for the village to promote itself, increasing community awareness and contributing to the sales process and public interest.