Head Office Melbourne
WhiteRhino Creative PL
Level 1, 28 Cubitt St , Richmond Vic Australia 3121
T: +61 3 9428 8896
Drawtism® seeks to increase the community’s empathy for those affected by Autism Spectrum Disorder. By basing the campaign on Pictionary which has an authentic connection to the experience of Autism, the aim is to give people both an insight into the impairments of Autism, and to provide a positive and meaningful way with which to galvanise support.
Drawtism® is about play – about participation and teamwork: being creative, having fun and working together to create options. Our challenge was to create a very strong and enduring brandmark and accompanying collateral that really cut through in a very competitive market whilst always being true and reflective of the organisation.
Knowing that Drawtism is a novel and unique fundraising campaign, an innovative and fresh brandmark that reflects theDrawtism® values of play, creativity, participation and teamwork was developed. 8 different people within the agency hand drew lettering in the true spirit of everyone working together – even someone from finance! The subsequent roll out across numerous brand touch points created a strong platform for the future success of this innovative participation-based fundraising campaign.
WIN WIN – The organisation increased its fundraising revenue 500% compared to last year and a very happy major sponsor reports a 31% increase in product sales.Hide Project Description