WhiteRhino Email Distribution & Data Management System

WhiteRhino has developed a alliance with one of Australia’s biggest email marketing companies. Out of this alliance has come a new service to our clients appropriately named ‘RhinoMail’. RhinoMail is a browser permission-based email marketing software that specialises in high volume email marketing and communications.

Successful email marketing is more than just ‘sending emails’. It requires an in-depth knowledge of the elements that make up a powerful campaign. Creating permission-based address lists, developing emails in different formats with and without graphics, audio and video, understanding the technology required to send high volumes of email and to analyse the results. RhinoMail provides access to that knowledge and more. Our clients now have access to an end-to-end email marketing solution and service.

Benefits & Features of RhinoMail

• One-to-one communication
• Cost effective marketing solution
• Removes load from internal mail servers
• Maintains client branding
• SPAM Act compliant
• All emails delivered in multi-part mime (text, html)
• Speed of delivery - (550,000 emails per hour)
• Automatic (real-time) unsubscribe management (Spam Act 2003)
• Automatic bounce management
• Dedicated Servers to handle large volumes of traffic
• Data Management
• Reporting & Analysis (over 80 realtime reports)
• Personalisation and customisation
• Domain name 'spoofing' (so email appears to have been sent direct from your organisation)

Reporting & Analysis

An outstanding choice of over 80 reports generated realtime provides a powerful campaign analysis tool allowing a more strategic approach to direct communication. As the reporting is real-time the campaign can be extended/amended or terminated based on the on-going results. You can update your database with information on individual recipients to use in future campaigns and learn from recipient behavior & improve open rate. Our reporting system is flexible & comprehensive, providing accurate, time-saving results.

Tracking

RhinoMail offers the most extensive tracking capability with point-point accuracy down
to the individual determining:

• Was the email successfully delivered?
• Was the email opened
• What time was the email opened
• Has the recipient forwarded the email?
• Has the recipient clicked on any links?
• If so, what links did they click on?
• How many times did they click on the link?
• Did the recipient execute a transaction?
• What is the return on investment?

Data Management

• Database hosting
• Address collection and updating - unsubscribes, resubscribes and update details can be updated at user level
• Automatic bounce management and description
• Automatic real-time unsubscribe management (Spam Act 2003) - unsubscribe requests be honoured within 5 working days
• Collection on all campaign-generated results available for export
• Powerful data segmentation and de-duplication tools
• Integration with your website and enterprise databases - XML data exchange can be established
• Advanced bulk and individual editing and updating tools

Personalisation & Customisation

• Full personalisation and masking facilites
• Customisation capabilities allowing content to be customer specific

How can I use RhinoMail?

• Brochures and catalogues
• Newsletters
• Product news & updates
• Promotions
• Points-based program updates
• Surveys
• 'Welcome' programs
• Customer re-activation programs
• Follow-ups
• List Building - member-get-member email forwarding
• Viral campaigns
• Building client relationship "Front of mind"

For more information on how RhinoMail can deliver results for your company please contact us.