Branding & Website Development
Wine.Food.Hotel is a video sharing social media site, dedicated to the tourism and hospitality industry. It is an online resource collating the web's best wine, food and hotel videos to inspire, educate and entertain. The videos featured cover the whole spectrum, ranging from passionate amateurs to professional sommeliers, chefs and hoteliers.
WFH needed a brand re-invigoration and a new re-skin of their existing website. The aim was to create a more recognisable and industry-appropriate brand style to draw an audience, increase brand awareness and web traffic, and ultimately show off their innovative offering.
A dynamic and exciting web interface design was created, showcasing the rich web 2.0 media content with a friendly and engaging chalkboard theme. Web traffic has greatly increased following the relaunch, and industry sponsors HIA have recently jumped on board with the 'Celebrity Chef for a Day' Competition.