Simply Snippets Campaign
Simply Energy is one of Australia's most competitive new energy retailers. Created in 2007 they have quickly established themselves in the industry, currently servicing over 300,000 homes and businesses throughout Victoria and South Australia. Holding their own among their heavyweight competitors, they offer an energy service that is affordable, reliable and simple.
Simply Energy needed a platform from which to reach current and potential customers and open an avenue for communication. WhiteRhino's strategy and design needed to help foster a conversation between Simply Energy and their customers that was informative without being too sales heavy or diminishing their reputation for keeping things "simple".
WhiteRhino were engaged to design marketing and communication material for Simply Energy. A quarterly newsletter and calendar provided the perfect vehicle to keep their customers informed and interested in energy saving news and advice with local events and activities on the calendar for each state. These were rolled out both in print and on a microsite to allow for maximum customer engagement with some terrific results.