Sedgman Limited is a leading provider of mineral processing and associated infrastructure solutions to the global resources industry. Specialising in the design, construction and operation of coal handling and preparation plants, Sedgman is recognised internationally for its mineral processing and materials handling technologies.
Sedgman came to WhiteRhino for a comprehensive redesign of their annual report. Sensitive to the reproduction of high volumes of detailed financial data, the report was produced in accordance with strict legal requirements. Facing the challenge of designing a sleek, modern report that both embodied the brand and complied with the requirements, WhiteRhino used their expertise in working with the mining industry to deliver winning results.
The Sedgman Limited brand needed a sophisticated new look to carry over to their collateral, including a 120 page annual report. Using evocative imagery, bold graphic type treatments and 'on-brand' visual cues, this communication piece was the first collateral that embodied the re-energised brand values to show a global market that despite the recent financial crisis Sedgman continues to grow year after year.