Alpha Autism Inc. provides a range of services for adults with Autism Spectrum Disorder or those with similar needs. Alpha Autism supports their needs and ambitions by developing skills, promoting independence and social opportunities within the community.
Drawtism is about play - about participation and teamwork: being creative, having fun and working together to create options. Our challenge was to create a very strong and enduring brandmark and accompanying collateral that really cut through in a very competitive market whilst always being true and reflective of the organisation.
Knowing that drawtism is a novel and unique fundraising campaign, an innovative and fresh brandmark that reflects the drawtisms values of play, creativity, participation and teamwork was developed. 8 different people within the agency hand drew lettering in the true spirt of everyone working together - even someone from finance!