Uncle Charlies Cookie Company

From humble beginnings to now baking in excess of 60,000 cookies a day, Uncle Charlie’s has never lost sight of his initial quest for hand made quality. His wisdom that ‘our cookies are not baked in a factory but are created in a studio’ has continually guided the business.

White Rhino developed a range of design solutions ranging from branding and display through to packaging for both the local and international markets. The charismatic and whimsical nature of Uncle Charlie himself became an important element in the positioning of this supermarket shelf brand.