SOANAR Pty Ltd

Overview
Soanar distributes a broad range of electronic components, embedded systems and related products across Australia, New Zealand, South East Asia and India, working closely with designers and manufacturers in the automotive, communications, entertainment, medical, lighting, security and appliance industries

Objectives
With so many products from all over the world, being marketed to many industries and channels, its easy for the individual message to quickly move away from the masterbrand strategy. WhiteRhino was briefed to consolidate and engineer a quickly diluting masterbrand story to ensure one solid voice is always presented to market, however diverse the product offering is.

Solution
WhiteRhino saw the beauty in the diode and the humble cable and with over 100,000 different product kinds of product shapes and sizes, an innovative masterbrand system was successfully implemented that allows clever adaptability and interchangeability in the promotion and marketing of its offerings.