ITC Limited - www.itclimited.com.au

Overview

ITC Limited is Australia's leading integrated forestry and timber company with in excess of 150,000 plantation hectares under management across all Australian states and is also Australia's largest hardwood timber processor.

Objectives

ITC approached WhiteRhino for assistance in creating a unified brand presence through the formalisation of their marketing collateral, corporate material, print advertising, exhibition branding and online presence. ITC required a more efficient and user-friendly website in order to more effectively communicate new products and offers to advisors and potential investors.

Solution

WhiteRhino has strengthened ITC’s overall brand presence through the utilisation of the companies extensive image library and the implementation of consistent branding strategies across the companys communication material and associated brand touchpoints. A consolidated approach was successfully launched to all the varied ITC audiences including a comprehensive overhaul and streamlined user experience of the ITC’s website, with a new customised CMS system allowing for easily updateable content and audience information