Inspired by the cobble stone laneways of Italy, two creatively focused Melburnians wanted to create an Australian tie brand, market niched towards the young player.

Create a brand mark and identity that embodies the essence of the target market - ready to take on the world.

Design at its purest. A simple conceptual drawing of a tie and collar, evolved into a very symbolic 'bull'. A fabulous connection of business and industry, with the linkage to financial markets. Confident and strong with a touch of flamboyancy. From its early beginnings online and some exquisite packaging, further rollout work into collateral, signage and display has seen the TiedUp name now populating key retail centres.