The Sport Australia Hall of Fame exists to inspire all Australians by recognising and promoting the outstanding sporting achievements of our greatest athletes, and encourage everyone, young and old, to reach their sport and life potential. The Hall of Fame will continue to recognise the outstanding achievements of Australia's greatest sportsmen and women.

With over 400 recognised members records online, the SAHOF website plays a vital role in educating. In support of a recent brand identity relaunch, WhiteRhino designed and developed a comprehensive new CMS. With the added bonus of drawing upon vast archives of breath-taking sports imagery, steeped in history and folklore, the successful launch aimed to inspire the next generation to follow in their footsteps.