South East Water is one of Melbourne's three water retailers and provides core services to areas ranging from South East of Melbourne to South Gippsland. SE Water provides water, sewerage, trade waste and water-saving services to 1.4 million people including households, business, industry and councils.

To help develop a campaign for the Toilet Replacement Program in support of the broader Target 155 initiatives. For the first time South East Water, City West Water & Yarra Valley Water were to join resources and forces to launch a website led campaign specifically designed for customers to upgrade their single flush toilet to a dual flush toilet with significant savings in cost, special rebates & up to 35,000 litres of water per year.

WhiteRhino were engaged from inception with the strategy and naming of dualflush.com.au Subsequent campaign rollout across print, direct mail, website and email campaign ensured all key channels were addressed. The EDM achieved a staggering 45% click through and an impressive volume of orders have already made a significant indent into the target of 4,500 toilet installations for the year.