Soanar distributes a broad range of electronic components, embedded systems and related products across Australia, New Zealand, South East Asia and India, working closely with designers and manufacturers in the automotive, communications, entertainment, medical, lighting, security and appliance industries

An important element of SOANAR's ongoing direction is developing a united and consistent message to the market. But with people being such an integral ingredient to the business, it was only natural to embrace the insight and input of its key stakeholders - What do they think! WhiteRhino was briefed to consolidate and engineer a quickly diluting masterbrand story to ensure one solid voice is always presented to market.

WhiteRhino implemented its Rhino SAFARI Online Survey. After some intensive background research into the objectives and desired outcomes, a 100% customised survey was sent out to some 130 stakeholders and staff to evaluate. The result provided high-quality information that was crucial to the new direction which supported the implementation of the new Product Line Card and innovative masterbrand system.