RocheMartin is a leading provider of emotional intelligence products and consulting to equip a new generation of corporate and sports leaders - emotional capitalists. Martyn Newman, Director, is a consulting psychologist with an international reputation as an expert in emotional intelligence and leadership.

Martyn approached WhiteRhino to formalise the RocheMartin brand in support of a launch onto the global market with a book design, website development and marketing collateral. The foremost objective was to develop an online platform for the brand and the associated products. Then design and build a complete customised and sophisticated online tool to evaluate and assess emotional intelligence reports.

A comprehensive online tool which enables users to undertake a very well researched and formulated 'Emotional Intelligence' test, with factors and parameters based on years and years of psychological data. The end result of a rated report, created instantaneously, gives both user and management valuable tools in assessing the leadership potential of respective candidates - their Emotional Intelligence.