National Aerospace Training is a pilot college with a well established reputation for providing professional training courses that are designed specifically for those who aspire to become first class airline pilots.

With a well publicised pilot shortage approaching, National Aerospace wanted to tackle this problem head on with a significant offer of guaranteed employment for candidates who graduate. Further objectives needed to reinforce and build brand awareness in the market and drive more traffic to the site. The brief commenced work with a blank canvas, with the goal of setting a new standard in Pilot Training websites.

The new website presents a much richer, engaging experience that highlights the aspirational and motivational qualities of the potential candidates with important alignment to other marketing activity. As part of an integrated radio and online campaign, a successful 620% increase in visitors, 524% increase in direct requests and, a staggering 1135% increase in qualified sales as a result of leads from the campaign.