HESTA Super Fund is the industry fund for health and community services. With over 650,000 members within the industry, and the majority of these being nurses, HESTA made an ideal major sponsor for the 2007 Australian Nursing Awards. The HESTA Australian Nursing Awards aim to showcase the efforts of inspirational nurses throughout Australia.

As a valued existing client, HESTA approached WhiteRhino with a brief to create the branding elements for the HESTA Australian Nursing Awards campaign.

The brand identity was rolled-out to brand touch-points such as corporate stationery, marketing and print collateral, brochures, livery, environmental, campaign and online - to name just a few.