It goes without saying fresh juices are a boom industry. Feeling Fruity origins came from a frustrated green grocer tired of the 3am alarm clocks and now boasts five stores, with its flagship store now in the fashion capital that is now Chadstone, and more on the way.

Since its inception WhiteRhino has developed a broad range of identity, packaging and marketing collateral to reinforce the positioning of market-fresh eating and drinking for a healthy lifestyle.