Buchanan Group is the originator and custodian of high profile Infomercial brands such as Brand Power, Infotalk and Zoot Review.

With a lot of new players in the Informercial market, BG needed to communicate not only the strength and success of this everlasting brand, but also the 'toolbox' options that BrandPower has. Often buyers see BP being too rigid in its 30 second TV format, which is far from the truth - many other opportunities exist, such as outdoor, online and the very successful sampling, to name a few.

A comprehensive communciation piece that gives buyers the full gamut of possibilities open to Brand Power designed with interactivity and different combination elements. Added bonus in such projects is always a reinvigorated sale force ready to take on new markets.