'adayonthegreen' is a series of outdoor concert events, staged in wineries around Australia, combining a quality musical experience with fine wine, food and spectacular location. Media have dubbed adayonthegreen "The Big Day Out for grown ups!" It is an event designed for 25 yr olds and over who have limited options other than theatres and hotels in which they can experience quality live music.

White Rhino was commissioned to formalise a brand awareness and strengthen their corporate and public image.

A strong brandmark with bold colourful illustration work was created with new signage, promotional material, corporate identity, marketing collateral, website and email marketing.