Tolhurst Noall Sharebrokers & Financial Planners

This Collins Street share broking firm is nearly 100 years old. Following a series of takeovers, an entire rebranding project was undertaken.

As one of the last Australian owned firms, there was a strong market desire, amidst the downturn in dot.com online trading to reflect not only their history, tradition and trust but also to combine these attitudes with an element of forward motion and flair into the rebranding.

We were able to create and implement a complete rebranding exercise from start to finish over a period of 12 months. Extensive planning, strategy and management solutions facilitated this successful transition, culminating in the official launch in October 2001.