TiedUp.com.au - www.tiedup.com.au

Overview

Inspired by the cobble stone laneways of Italy, two creatively focused Melburnians wanted to create an Australian tie brand, market niched towards the young player.

Objectives

Create a brand mark and identity that embodies the essence of the target market - ready to take on the world.

Solution

Design at its purest. A simple conceptual drawing of a tie and collar, evolved into a very symbolic 'bull'. A fabulous connection of business and industry, with the linkage to financial markets. Confident and strong with a touch of flamboyancy. From its early beginnings online and some exquisite box packaging, further rollout work into collateral, signage and display has seen the TiedUp name now populating key retail centres.