Coronet

Coronet is a long established business specialising in the design and manufacture of uniforms and a market leader in its industry.

A move to larger and more technologically advanced custom built facilities prompted the need to address an old and outdated brand identity. The strategy behind the briefing was to build on its strengths and present a highly professional, bold, innovative and forward thinking identity whilst still respecting the experience and tradition of its history.

An extremely successful brand positioning and implementation project over 6 months simply strengthened Coronet's hold on the market, and helped it further penetrate into international markets. Some two months after launch, publically listed fashion empire, GAZAL Corp purchased the market leader, after 70 years of being family owned.