Archive for the ‘Websites’ Category
It’s pretty well documented that Google updated their algorithm last month leaving users in a frenzy as they scrambled to recover rankings. As with all Google updates, spokespeople for the search engine giant have stayed tight lipped on the specific details of the update to protect its integrity but that hasn’t stopped speculation from industry experts who claim to have the answers.
Headlines preaching ‘how to recover’ have filled online news channels over the past few weeks but as with all algorithm overhauls, the real results will take time to appear and few are in a position to guarantee immediately improved rankings.
What Google has made public is the intended effect of Penguin on link farms and disingenuous inbound linking. Link farms have proved fairly successful in skewing organic search engine results, raising site rankings through the use of outbound links which Google views as authentic. Penguin has been designed at least partially to combat this mercenary tactic and evidence to date seems to suggest it’s working.
In the same vein Penguin is meant to significantly reduce the rating achieved by Pingbacks (links that send readers straight back to the original source), which has seen blogs in particular rank higher than usual due to the publication of links to credible outbound sources. It has also be revealed that sites with too many ads above the fold will be penalised, reducing their ranking and overriding the effects of any permissible SEO strategy.
While no one is denying there have been some negative effects with legitimate sites losing rankings, Penguin is yet to fully take flight and organic ratings will return to normal eventually. What else is hidden in the new algorithm will only surface over time, so hold tight and beware the promise of a quick fix – the truth is we’re all out in the cold on this one for now.
A few handy tips and guides for writing a creative brief, to make the job easier and the results better…
This seems like a no-brainer but make sure you start every brief with the basic details necessary to proceed. Contact details, the job and its deadline should not be hard to find so make sure this info is up-front and accurate.
The overview should include the requirements of the job, the context in which it exists, relevant background information (briefly) and the timeline.
Background & Material
It’s important to put jobs in the context of past campaigns, so here is the spot to provide relevant past material. Any carry-over content that remains relevant should also be provided as well as new content, brand guidelines and other information. If the job involves any kind of co-branding, sponsorship or partnership, make sure all relevant background and style and branding specifications for ALL parties are provided.
Who are you trying to reach? What is the demographic, the purpose in communicating with them? What is their relationship to the client? It is useful to supply some detail about the background, likely views and values and density of the target audience.
The Core Message
This is the purpose of your job or campaign, summarised in a sentence. It can also include the call to action if there is one.
Unique Selling Point
What sets your brand or product apart from the competition? This is the most crucial point to made through your communication as it is what will pull your target audience’s attention.
The creative direction should include in greater detail the brand style (including for any associated brands), the desired look and feel, the tone of voice and any other brand specific direction to be considered.
IE9 was released a few days ago, around the same time, Firefox 4 was released, but more on this at a later time.
When clicking anywhere on a page with this script running, the page will flash black and then fade to 50% opacity.
This bug can be observed at the Lightbox2 website http://www.huddletogether.com/projects/lightbox2/.
The fix for this is relatively simple, updating your prototype library to the latest version, 1.7 will fix this is the majority of cases.
Prototype can be found here http://www.prototypejs.org/
Our client, The Dental Solution – fresh from a rebrand – launched their new look and new offices last night at an amazingly successful Office Launch Party. WhiteRhino were there to celebrate, with a great night had by all. It was a fantastic opportunity to meet some familiar voices face-to-face, and to see the culmination of the work we’ve been doing over the past few months. Feedback on both the branding and the office was overwhelmingly positive. Above are presentation folders featuring Business Cards, Pricelist, Lab Bag and a variety of Forms.
QFW are manufacturers, developers, wholesalers, distributors, importers, exporters & marketers of .. you guessed it.. food! And boy, do they have an antipasto option for even the most obscure palettes.
And so our tasty challenge was to get over 5,000 products online via our RhinoCMS – but hey, when Erez the man behind the empire, delivers tasting samples for the Friday boardroom lunch – that sweetens our endeavours. You really got to try the babaganoush, it’s dynamite!
Web browsers have been the biggest bugbear for web developers since I can remember back in the good old days of Netscape. One minute you love them, the next minute you hate them, but boy oh boy have I seen some weird stuff as the result of browser incompatibility, inconsistency and incompetency.