Archive for the ‘Technology’ Category
It’s pretty well documented that Google updated their algorithm last month leaving users in a frenzy as they scrambled to recover rankings. As with all Google updates, spokespeople for the search engine giant have stayed tight lipped on the specific details of the update to protect its integrity but that hasn’t stopped speculation from industry experts who claim to have the answers.
Headlines preaching ‘how to recover’ have filled online news channels over the past few weeks but as with all algorithm overhauls, the real results will take time to appear and few are in a position to guarantee immediately improved rankings.
What Google has made public is the intended effect of Penguin on link farms and disingenuous inbound linking. Link farms have proved fairly successful in skewing organic search engine results, raising site rankings through the use of outbound links which Google views as authentic. Penguin has been designed at least partially to combat this mercenary tactic and evidence to date seems to suggest it’s working.
In the same vein Penguin is meant to significantly reduce the rating achieved by Pingbacks (links that send readers straight back to the original source), which has seen blogs in particular rank higher than usual due to the publication of links to credible outbound sources. It has also be revealed that sites with too many ads above the fold will be penalised, reducing their ranking and overriding the effects of any permissible SEO strategy.
While no one is denying there have been some negative effects with legitimate sites losing rankings, Penguin is yet to fully take flight and organic ratings will return to normal eventually. What else is hidden in the new algorithm will only surface over time, so hold tight and beware the promise of a quick fix – the truth is we’re all out in the cold on this one for now.
We saw it a few months ago with eBay’s Give-A-Toy Christmas store and now major Australian clothing retailer Sportsgirl has taken up the concept of virtual shopping with the launch of a new ‘window shop’. Cashing in on the prime real estate of their prominent shop fronts, pictures of products are accompanied by QR codes for instantaneous purchase straight from shoppers’ phones.
The brand recently transformed its Chapel St store window and the campaign is set to be rolled out nationwide over the next few months. By combining the convenience of online shopping with the advantage of strategically placed 24/7 interactive ads, Sportsgirl’s new digital marketing initiative is at the forefront of the Australian retail landscape. Stay tuned for who will be next to pick up on the high-tech shopping trend…
Sourced from My Fonts’ comprehensive font library, WhatTheFont allows you to identify fonts directly from your phone. Snap photos from within the app or choose from saved photos in your photo library.
In-phone image processing optimises upload for speed and accuracy. You can then view font details in your web browser or share a link. This app is fast, accurate and extremely handy for any designer.
2. Shillington Design Reference App
Designed by a pair of graduates from international graphic design institution Shillington, this app covers useful design basics in a clean, functional layout.
Features include helpful Adobe CS keyboard shortcuts, international paper sizes, typography definitions and tips, artwork checklist and pre-press terminology.
A great reference app, this is a must-have for students and old hands alike.
3. myPANTONE™ X-Ref
A portable swatch-book, Pantone’s colour reference app is the ultimate guide to cross system matching.
Simply enter an RGB, CMYK or Hexadecimal value and to find the closest Pantone Color match sourced from the following colour system libraries:
- New PANTONE PLUS Formula Guides Solid Coated and Uncoated with 224 new colors
- New PANTONE PLUS Color Bridge Coated and Uncoated
- PANTONE Goe™ Coated and Uncoated
- PANTONE Goe Bridge Coated
- PANTONE FASHION + HOME (paper and cotton)
4. Classic Color Meter
Found the colour but need the name? Classic Colour Meter measures and displays the colour values of pixels displayed on the screen, giving you a direct means of identification.
A drop-in replacement for Apple’s DigitalColor Meter application, the app restores all functionality previously available in Snow Leopard’s DigitalColor Meter.
Whilst not free this is definitely a valuable cheapy to have in your back pocket.
5. Ruler 2
Finally the most analogue tool of all – the ruler – has been digitalized. Simply drag the pointer for precise, fully formatted measurements with fractions for inches, decimals or centimeters. Convert between US and metric systems with one tap and save measurements on LED scrap paper to see what you measured and when.
Ruler 2 is a handy tool, not just for designers and at a dollar, is definitely worth the spend.
eBay and Toys for Tots have teamed up to launch an animated shopfront with The GIVE-A-TOY Store. The interactive storefront launched in New York and San Francisco and invites passers-by to window shop ‘for good’.
Passers-by can select the toy they wish to donate simply by scanning the accompanying QR code, making the donation directly from their phone.
Collecting Christmas gift donations for disadvantaged children, the virtual store engages passers-by making it easy and fast to donate while creating a feel-good experience with the animated window. The clever use of QR codes and the digital window adds an exciting new element to traditional shopping and is perhaps a precursor of things to come!