We saw it a few months ago with eBay’s Give-A-Toy Christmas store and now major Australian clothing retailer Sportsgirl has taken up the concept of virtual shopping with the launch of a new ‘window shop’. Cashing in on the prime real estate of their prominent shop fronts, pictures of products are accompanied by QR codes for instantaneous purchase straight from shoppers’ phones.

The brand recently transformed its Chapel St store window and the campaign is set to be rolled out nationwide over the next few months. By combining the convenience of online shopping with the advantage of strategically placed 24/7 interactive ads, Sportsgirl’s new digital marketing initiative is at the forefront of the Australian retail landscape. Stay tuned for who will be next to pick up on the high-tech shopping trend…