Rhinotown, Sudan

Rhino Town

Mx reported yesterday that there are plans for a town in southern Sudan shaped like a rhino. Can’t wait for the aerial photographs!

Just who is Mr Romance? Stay tuned…

mr-romance_test

Pure design brilliance that stands the test of time.

elenor_mustang_rhino_2

Stephen Wiltshire

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Image from Herald Sun

Stephen Wiltshire is an amazing autistic artist from the UK. He has a remarkable photographic memory; after looking at a cityscape for only a few minutes, he is able to accurately draw the entire view. Truly amazing stuff! Stephen will be visiting Sydney shortly - can’t wait to see the results.

Top 10 reasons I like Google Reader

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For the past few months, Google Reader has been my go-to site. I love reading blogs because of the rawness of the content – unadulterated, personal and at the forefront of what is cool.

Here are my top 10 reasons for using Google Reader:

  1. Google Reader helps me keep up-to-date with my favourite blogs (like Savannah!).
  2. It makes keeping up with blogs as simple as checking your email. It tells you the number of unread entries, and as you read them, it checks them off.
  3. Subscribing is super easy – all you do is pop the URL of the blog into the subscribe box, hit the button and you’re off!
  4. Everything is all in one place. No more going to ten or twenty different blogs, Google Reader collects everything together – all you have to do is select your chosen source from the sidebar.
  5. It recommends other interesting sources of information. Based on your subscriptions, Google Reader suggests other blogs to you, and it is uncannily good!
  6. It strips out all of the really terrible formatting that is synonymous with ordinary people (read: ‘non-designers’) doing their own web layouts. Enough said!
  7. You can ’star’ entries that are particularly of interest (e.g.: a recipe that looks really tasty, a cute little craft project you’d like to get around to), and it has a category for starred entries, allowing you to quickly and easily find them again, without the need for trawling through your browser’s Favourites/Bookmarks.
  8. You can tag entries. Much like ’starring’ entries, this allows you to easily come back to content later on. However, the difference here is that you can categorise the entries via your own criteria. This is the same theory as tagging favourites in Firefox or categorising emails.
  9. It shows ‘trends’, allowing you to see which of your subscriptions you are most faithful to, and which are the most popular with others. (this lets you know just how cool you are). It’s just an interesting little bonus feature.
  10. Your Google username and password are valid across a whole range of Google’s other services, so it integrates blog reading with the rest of your Google use.

It’s nice to be nice

At WhiteRhino, we love a bit of good karma. Here’s a selection of a few of our favourite nice client comments (see if you can spot yours!)

“Love love love them.”

“Not sure if I emailed you back to say a huge thank you!”

“WWOOOOOWWW, that looks so much better!!!  Yay.”

“Your work on this job is very much appreciated.”

“Love it !… Looking fantastic! … A big THANK YOU!!! ”

“Thanks for all your help in getting the mag to this stage – it looks great! ”

“That’s awesome”

“Thank you so much for the brochure, it looks amazing!”

“Thank you for everything! … Thanks again for all your hard work!”

Thanks to all our lovely clients! We appreciate you taking the time to just say a friendly “thank you”!

You are what you Tweet

Does today’s technology so much define us as a population that it is an inextricable part of our psyche? And will, in the future, this same technology date the creative pursuits from this time?

I’m an avid reader, and lately I’ve been reading a lot of fairly recent books.

For example, in Jodi Picoult’s 2009 book ‘Handle With Care’, one of the central characters, teenager Amelia O’Keefe is constantly listening to her iPod to block out the world. When attending a conference, Amelia and her family are confronted by everyone knowing each intimate detail about their high-profile court case, due to reading about it on online forums and blogs. And when she meets someone at the conference and gives her sister’s name, she is promptly found out, because he Googles the name on his phone.

Similarly, in Stieg Larsson’s ‘Millennium’ trilogy (otherwise known as ‘The Girl Who…’ books) our central character is  Lisbeth Salander, a super-hacker and -researcher (amongst other things). We become very familiar with the paraphernalia she owns – we know the exact specifications of her iBook computer, she Googles the people she researches and uses her palm pilot to record conversations.

Whilst all of this feels so relevant reading it right now, I wonder if this will make for difficult reading in years to come. Will these things still be around? Will readers understand how integral these technologies were to our everyday lives? Only time will tell.

Sumatran Rhino Pregnant

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The International Rhino Foundation has reported that Ratu, a Sumatran rhino has fallen pregnant, which brings great hope for the future of the endangered Rhino species.

You can keep up-to-date on the pregnancy here.

iPhone search V Google search

Yes, yes, yes, we at WhiteRhino are jumping on the iPhone bandwagon, but how can you ignore it? With the iPhone uptake growing at such a rapid rate and over 140,000 apps now available in iTunes store, the mind boggles to think of how many there will be 12 months from now considering it was only 25,000 in March ‘09. As an iPhone fan and a frequent user of iPhone Apps, I am starting to think a little differently when it comes to searching for content. Particularly when I’m on the move and accessing information, I’m finding my search behaviour is starting to change.

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Behind the scenes of our Christmas Card

xmas_rhino

Merry Christmas from the team at WhiteRhino. As the lights go out on 2009, WhiteRhino would like to wish you all the best for the festive season and the new year. We are all on a break as of 23 December 2009, and we’ll be bright, charged and ready to go on 11 January 2010. See you then!

Some of you may have received our Christmas Card over the last few days. Here, we reveal exactly what went into the making of the beast that is the light-up rhino.

Firstly, I’d like to dispel some rumours - yes, it’s real. I painstakingly spent hours carefully laying the lights on our wireframe rhino (not to mention sourcing the lights), and the boys took him out to the depths of suburbia to be let loose in his native environment. Thank you to Gary Gross for the photography.

Follow the link below to view the behind the scenes shots.

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