Archive for March, 2012

QR Codes Make Window Shopping a Virtual Reality

We saw it a few months ago with eBay’s Give-A-Toy Christmas store and now major Australian clothing retailer Sportsgirl has taken up the concept of virtual shopping with the launch of a new ‘window shop’. Cashing in on the prime real estate of their prominent shop fronts, pictures of products are accompanied by QR codes for instantaneous purchase straight from shoppers’ phones.

The brand recently transformed its Chapel St store window and the campaign is set to be rolled out nationwide over the next few months. By combining the convenience of online shopping with the advantage of strategically placed 24/7 interactive ads, Sportsgirl’s new digital marketing initiative is at the forefront of the Australian retail landscape. Stay tuned for who will be next to pick up on the high-tech shopping trend…

Rhinos Grazing…

Recently I hosted a staff lunch in the board room. It was a Middle Eastern themed lunch, complete with Arabic menus. Delicious!

Top Free (or almost) Design Apps

 

1. WhatTheFont
(Free)
Sourced from My Fonts’ comprehensive font library, WhatTheFont allows you to identify fonts directly from your phone. Snap photos from within the app or choose from saved photos in your photo library.

In-phone image processing optimises upload for speed and accuracy. You can then view font details in your web browser or share a link. This app is fast, accurate and extremely handy for any designer.

2. Shillington Design Reference App
(Free)

Designed by a pair of graduates from international graphic design institution Shillington, this app covers useful design basics in a clean, functional layout.

Features include helpful Adobe CS keyboard shortcuts, international paper sizes, typography definitions and tips, artwork checklist and pre-press terminology.

A great reference app, this is a must-have for students and old hands alike.

3. myPANTONE™ X-Ref
($1.99)

A portable swatch-book, Pantone’s colour reference app is the ultimate guide to cross system matching.

Simply enter an RGB, CMYK or Hexadecimal value and to find the closest Pantone Color match sourced from the following colour system libraries:

  • New PANTONE PLUS Formula Guides Solid Coated and Uncoated with 224 new colors
  • New PANTONE PLUS Color Bridge Coated and Uncoated
  • PANTONE Goe™ Coated and Uncoated
  • PANTONE Goe Bridge Coated
  • PANTONE FASHION + HOME (paper and cotton)

4. Classic Color Meter
($0.99)

Found the colour but need the name? Classic Colour Meter measures and displays the colour values of pixels displayed on the screen, giving you a direct means of identification.

A drop-in replacement for Apple’s DigitalColor Meter application, the app restores all functionality previously available in Snow Leopard’s DigitalColor Meter.

Whilst not free this is definitely a valuable cheapy to have in your back pocket.

5. Ruler 2
($0.99)

Finally the most analogue tool of all – the ruler – has been digitalized. Simply drag the pointer for precise, fully formatted measurements with fractions for inches, decimals or centimeters. Convert between US and metric systems with one tap and save measurements on LED scrap paper to see what you measured and when.

Ruler 2 is a handy tool, not just for designers and at a dollar, is definitely worth the spend.

Junior Graphic Designer (Casual)

WhiteRhino is looking to expand our herd with the addition of some new junior talent. We are seeking graphic designers with a minimum of one year studio experience who are eager to develop their skills as part of our growing network of on-call casuals and freelancers.

As one of these designers you will assist the creative team across a broad range of work including print, branding, web and digital, creative campaign and promo and anything else coming through the studio.

This is a role for designers keen to throw themselves into the industry and work hard as part of the team in a busy studio environment.

Requirements:
Tertiary qualifications in graphic design or a related field
Fluent in PS, ILL & IND (web skills also an advantage)
Comfortable collaborating with management and other team members and both taking direction and working independently
Posses a passion for type, conceptual excellence and big ideas
Committed to working hard to keep our valued clients happy
A folio chockers with outstanding work (even if predominantly student work)

All applicants must send a DIGITAL portfolio and PDF resume with subject ‘Junior Designer’ to jobs@whiterhino.com.au (maximum of 5 MG).
Please note phone enquiries not accepted.