A very stock standard form filled out on a website chasing down a particular tree species – received the standard sort of reply a few days alter saying usual kind of stuff – ‘want us to contact you when we get some in’… ‘Sure’… yadda yadda…

Well last week (over 6 months after initial enquiry), how pleased I was to receive ‘Andrew, further to your enquiry on ‘date’ we now have those in stock. Unfortunately, they are not in the exact size you originally requested but we have them in X size at $. We look forward to seeing you.’

WOW! I actually reread the email few times. So well done, Gardenworld – this does the brand proud. Terrific system and superb follow up. Sure its sounds simple but as customers dont we love receiving the extra attention or engagement from a brand – well, my customer satisfaction here is 10! I bought heaps.